Blog
Local reputation, AI and growth.
Practical strategies, case studies and insights from the Reploy team.
Operations
How to reply to reviews at scale without losing your brand voice
A four-step framework to standardize replies across dozens of locations without sounding robotic.
6 min readRead article
Strategy
AI for local marketing: what actually works in 2026
Examples of brands using AI to reply, post and analyze, and the most common mistakes.
8 min readRead article
Metrics
NPS from Google: turning stars into decisions
Connect average ratings, sentiment and estimated NPS to prioritize locations.
5 min readRead article
Operations
Checklist: setting up a new Google Business Profile location
The 12 essentials every new location needs before opening to customers.
4 min readRead article